Italy’s leading marketplace for tourism and hospitality presents each year a central theme that drives the event program, drawing inspiration from current market dynamics and capturing the industry's key challenges in one compelling concept.
 

This guiding theme becomes the compass for inspirational content and round tables featuring internationally renowned speakers, companies, and industry experts. For three days, they will bring the nine arenas of InOut | The Hospitality Community to life.
 

AWAKE, TO A NEW ERA is the theme leading the 2025 edition. It marks a moment of collective awakening: we have entered a new era.

Historians, sociologists, political scientists, and thinkers from different backgrounds agree — the time we are living in can no longer be approached with old languages, paradigms, or tools. This is something new.

It’s a scenario where geopolitical tensions are redrawing world maps, economic and fiscal policies are evolving at high speed, and artificial intelligence is powerfully reshaping production and decision-making processes. A context that demands rapid understanding and adaptability from businesses, institutions, and regions alike.