Travel&Hospitality Vision by TTG is a guide that takes a deep dive into changes in demand. The result of an analytical method based on socio-semiotics, through Deep Trend^TM, it identifies emerging behaviours and signals with the potential to change tourism consumption patterns.
Updated annually, Vision is a valuable compass that can guide professionals in how to interpret market changes and make the most of the opportunities that present themselves.

Deep Trends^TM are the five main trends capable of influencing demand-side behaviour over the next three years. Constantly evolving, they transform in response to changes observed globally across a wide range of areas: society, technology, politics, culture, etc. 

Travel & Hospitality Vision by TTG is designed to offer strategic support to anyone wishing to anticipate the needs of complex and dynamic markets such as those of tourism and hospitality.
It is an ideal tool for tour operators, tourism promotion bodies and institutions, hoteliers, travel agents, destination managers, content creators and travel designers who wish to anticipate new traveller needs, thereby creating highly effective development and communication plans.  

Vision is officially presented every year during InOut | The Hospitality Community and TTG Travel Experience. 

• For an overview of the trends that will influence the tourism sector in the near future, you can download the light version containing the five Deep Trends^TM of the latest edition.
• If you want a customised in-depth study, you can book TTG Masterclass Vision, an intensive training module that, through theoretical and practical insights, helps operators define actions and strategies tailored to their business.

In an increasingly complex, multifaceted and constantly evolving scenario, in partnership with TTG Travel Experience, InOut | The Hospitality Community proposes TTG Masterclass, the training course designed to offer customised training to tourism and hospitality managers and operators through collective and individual coaching sessions.

Starting with an in-depth understanding of the theme and the five Deep Trends^TM of Vision+25 by TTG, the masterclass enables industry professionals to:

• anticipate future consumption scenarios in tourism and hospitality;
• refresh their offer and communication strategies;
• set themselves apart from their competitors and gain a competitive advantage.
   

Each participant will gain a greater awareness of the actions and strategies to be applied in designing and promoting their tourism products, in line with market developments and new traveller needs, through:

• an analysis of case studies and practical examples;
• concrete strategies and models to follow through theoretical sessions interspersed with Q&A sessions;
• a focus on practical solutions adapted to their own business through individual sessions.