Travel&Hospitality Vision is presented during the show every year. This publication brings together the economic and consumer trends that will shape the strategic and innovation choices of the tourism industry and beyond in the coming years.
Travel&Hospitality Vision by TTG is a guide that takes a deep dive into changes in demand. The result of an analytical method based on socio-semiotics, through Deep TrendTM, it identifies emerging behaviours and signals with the potential to change tourism consumption patterns.
Updated annually, Vision is a valuable compass that can guide professionals in how to interpret market changes and make the most of the opportunities that present themselves.
Deep TrendsTM are the five main trends capable of influencing demand-side behaviour over the next three years. Constantly evolving, they transform in response to changes observed globally across a wide range of areas: society, technology, politics, culture, etc.
Who is Vision aimed at?
Travel & Hospitality Vision by TTG is designed to offer strategic support to anyone wishing to anticipate the needs of complex and dynamic markets such as those of tourism and hospitality.
It is an ideal tool for tour operators, tourism promotion bodies and institutions, hoteliers, travel agents, destination managers, content creators and travel designers who wish to anticipate new traveller needs, thereby creating highly effective development and communication plans.
How to access Vision
The official presentation of the Vision takes place every year during TTG Travel Experience and InOut | The Hospitality Community.
For an overview of the trends that will influence the tourism sector in the near future, you can download Vision+26, featuring the 5 Deep Trends™.
Travel&Hospitality Vision+26 by TTG
The 2026 Deep Trend® matrix developed by Blue Eggs is REALISTIC PATTERN, signaling a return to a realistic dimension—one defined by credible reality, physical presence, and tangible experiences.
This isn't just a pushback against the digital world or a reaction to pervasive tech. Rather, it’s about the need to choose which model of reality we want to believe in, embrace, return to, or create from the many possibilities out there.
Ultimately, REALISTIC PATTERN pulls us both backward and forward through a renewed sense of community, the pursuit of a fresh kind of authenticity, systems that come alive, and timeless memories.
Dear Visitor, this website uses profiling and advertising cookies, including "third parties" as independent data controllers, in order to send you promotions and offers of services in line with the preferences you expressed during your online browsing. You can accept these cookies by pressing accept and continue, or click "set my cookie preferences" to set your preferences, or you can press refuse and continue. For more information on our cookie policy click on the following link.
You can change your preferences at any time by visiting the "Cookie preferences" section at the bottom of the site page.Dear Visitor, this website uses profiling and advertising cookies, including "third parties" as independent data controllers, in order to send you promotions and offers of services in line with the preferences you expressed during your online browsing. You can accept these cookies by pressing accept and continue, or click "set my cookie preferences" to set your preferences, or you can press refuse and continue. For more information on our cookie policy click on the following link. You can change your preferences at any time by visiting the "Cookie preferences" section at the bottom of the site page.
Privacy Preferences Center
Manage consent preferences When you visit any website, this may store or retrieve information about your browser, largely in the form of cookies. This information may be about you, your preferences or your device and is used to a large extent to operate the site according to your expectations. Information usually does not identify you directly, but can provide a more personalized Web experience. As we respect your right to privacy, you can choose not to allow certain types of cookies. Click on the headers of the different categories to learn more and change the default settings. However, blocking certain types of cookies may have an impact on your experience of the site and the services we can offer. More information
These cookies are essential for the proper functioning of the site and cannot be deactivated in our systems because the experience of use and navigation of the website may be compromised. They are usually set only in response to actions you have taken that constitute a service request, such as setting privacy preferences, accessing or filling out forms. You can set your browser to block or have warnings about these cookies, but as a result some parts of the site will not work. These cookies do not store personal information. This category of cookies cannot be disabled
Name
Domain
Expiration
Description
PHPSESSID
www.inoutexpo.it
End of session
PHP Session
AWSALB
www.inoutexpo.it
7 days
Amazon web services
AWSALBCORS
www.inoutexpo.it
7 days
Amazon web services
These cookies collect information in aggregate form on the number of users and on how they use the website. Analytical cookies are used to analyze and monitor the way in which the Site is visited (e.g. number of accesses and pages viewed). They help us know which pages are the most and least popular and see how visitors move around the site. All information collected by cookies is aggregated for statistical purposes to allow us to make improvements to the Site in terms of operation and navigation. If you do not allow these cookies, we will not know when you have visited our site.
Name
Domain
Expiration
Description
__atuvc
window.location.hostname
1 day
AddThis
Vuid
window.location.hostname
1 day
Vimeo
_gid
www.inoutexpo.it
1 day
Google Analytics
__atssc
window.location.hostname
1 day
AddThis
__atuvc
window.location.hostname
2 years
AddThis
^_ga
www.inoutexpo.it
2 years
Google Analytics
These cookies (which can be first or third party) are those used to profile the user based on his behavior on the site and therefore to create specific profiles of the user by showing him advertisements relevant to the preferences shown on the network by the user. They do not directly store personal information, but are based solely on the identification of your browser and your internet device. If you do not accept these cookies, you will receive less targeted advertising.
Name
Domain
Expiration
Description
_pin_unauth
www.inoutexpo.it
2 years
Pinterest
_fbp
www.inoutexpo.it
2 years
Facebook
_gcl_au
www.inoutexpo.it
2 years
Google AdSense
yt.innertube::requests
addthis.com
1 day
Youtube
yt.innertube::nextId
addthis.com
2 years
Youtube
yt-remote-session-app
www.inoutexpo.it
2 years
Youtube
yt-remote-fast-check-period
www.inoutexpo.it
2 years
Youtube
yt-remote-device-id
www.inoutexpo.it
2 years
Youtube
yt-remote-connected-devices
www.inoutexpo.it
End of session
Youtube
yt-remote-cast-installed
www.inoutexpo.it
1 day
Youtube
yt.innertube::requests
vimeo.com
1 day
Youtube
YSC
www.inoutexpo.it
1 day
Youtube
VISITOR_INFO1_LIVE
www.inoutexpo.it
2 years
Youtube
hubyt-remote-session-name
www.inoutexpo.it
2 years
Youtube
Do you confirm your reservation for this event?
job_post.subscription.confirm?
Reservation confirmedReservation confirmed
No more slots availableNo more slots available
To reserve your place you must first register and/or log into the reserved area
Do you confirm that you want to cancel your reservation for this event?
precredit.unsubscription.confirmed
Do you confirm your participation? You will be requested to upload your CV in the next step
Do you confirm your participation? You will be requested to upload your CV in the next step
