Travel&Hospitality Vision by TTG is a guide that takes a deep dive into changes in demand. The result of an analytical method based on socio-semiotics, through Deep Trend^TM, it identifies emerging behaviours and signals with the potential to change tourism consumption patterns.
Updated annually, Vision is a valuable compass that can guide professionals in how to interpret market changes and make the most of the opportunities that present themselves.

Deep Trends^TM are the five main trends capable of influencing demand-side behaviour over the next three years. Constantly evolving, they transform in response to changes observed globally across a wide range of areas: society, technology, politics, culture, etc. 

Travel & Hospitality Vision by TTG is designed to offer strategic support to anyone wishing to anticipate the needs of complex and dynamic markets such as those of tourism and hospitality.
It is an ideal tool for tour operators, tourism promotion bodies and institutions, hoteliers, travel agents, destination managers, content creators and travel designers who wish to anticipate new traveller needs, thereby creating highly effective development and communication plans.  

The official presentation of the Vision takes place every year during TTG Travel Experience and InOut | The Hospitality Community.

For an overview of the trends that will influence the tourism sector in the near future, you can download Vision +27, featuring the 5 Deep Trends™.