Inspiring design. Storytelling spaces.

VISION LAB, the exhibition project dedicated to micro-architectures for new hospitality, returns to Hall B3 for the third edition of InOut | The Hospitality Community.

Covering an area of 640 sqm, four themed settings – the city, sea, mountains and countryside – showcase the main destinations for contemporary hospitality through installations and full-scale micro-architectures, designed for sustainable use and integration into the landscape.

The structures, previewed at Milan Design Week 2025, offer companies the opportunity to place their products in context and to help create innovative hospitality spaces, immersed in settings combining aesthetics with functionality.

Curated by Sabina Antonini, EN Space network, VISION LAB is part of the Outdoor section of InOut, which brings together furnishings, materials, accessories, green design and solutions for relaxation. The area is designed to inspire the tourism and accommodation sector with new ideas for outdoor hospitality.

Project by Mattia Giannetti, Luca Lanatà, Giacomo Marani, Luca Ofria, Erica Scribano, Edoardo Travagli- ATI Project

M.I.R.A. (Modular Intelligent Responsive Architecture) transforms urban hospitality with modular aluminium capsules designed using generative AI. Their sinuous, perforated surfaces play with light, turning the structure into a luminous sculpture in constant dialogue with the urban environment, with a focus on sustainable design always in harmony with the urban fabric.

Project by Matteo Noto, Leonardo Ceccarelli- Lombardini22

Inspired by corals and sea caves, this project explores organic, evocative and modular architecture through artificial intelligence. A synthesis of nature, technology and computational design, showcasing new possibilities for replicable and modular habitats.

Project by Massimo Roj, Matteo Colombo, Sergio D'Antonio, Maria Giletta- Progetto CMR

A refuge suspended in the mountain landscape, built entirely of wood. With its shape reminiscent of a camera lens, it frames nature and amplifies the sensory experience. Designed to welcome visitors into an essential and intimate space, CAMERA is a return to the authenticity of outdoor living, fostering contemplation, silence and connection.

Project by Armando Bruno- Studio Marco Piva

A reflection on the fragility of the hilly landscape. Ceramics, treated like natural stone, become a medium for storytelling. The object, composed of vertical partitions and horizontal elements, takes the form of seating designed to blend into hotel gardens and outdoor spaces as a place to rest.

An immersive and inspiring concept that showcases the contemporary hotel not only as a container, but as a vision. An experiential space in which sustainability, wellness and customisation become competitive advantages within a sensory and engaging hospitality environment.

The exhibition, designed to inspire hoteliers and guide them towards innovative hospitality, unfolds as a journey combining design, interior design and premium furnishings and supplies. The result is a turnkey solution based on reliability, quality and guaranteed timelines for accommodation facilities being built or undergoing renovation.

An immersive experience from Simone Micheli, which transforms the concept of hospitality into a three-dimensional work of art.

A 900 m² multisensory environment revolving around a next-generation luxury suite: 200 m² of design vision, cutting-edge technology, sustainability and expressive identity. Every element is designed to surprise, inspire and redefine hospitality.

The installation is completed by a networking lounge, temporary bookstore and the presence of selected international brands, offering an immersive narrative about the industry’s future.
An emotional manifesto on contemporary hospitality: symbolic, impactful, memorable.

Awake. You are in another world

In this installation, the works of six emerging artists from Cinquerosso Arte – Silvia Bardani, Riccardo Basaglia, Anita Bortolotti, Carolaelupo, Chiara Sgarzi and Sonia Strukul – float in the air and immerse themselves in the water of the pools, changing position, shape and color under the eyes of the viewer.

They are therefore 16 artistic tapestries, which change from moment to moment. An unexpected experience, but at the same time stimulating and pleasant, fully consistent with the positive spirit that this edition of InOut proposes in the face of ongoing changes and related uncertainties.

To get the best from changes, a rebirth, an awakening, is needed, symbolically represented by the floral themes recurring in the works on display. We can outline paths, explore the oneiric, open our eyes to new worlds, but energy is needed, and art is precisely positive energy, movement.

And it is also necessary to turn our gaze in every direction – heights, depths, unexpected spaces – just as in this installation.

In the hotellerie of the future, architecture and art must therefore contribute to creating positive and transformative experiences, arousing emotions and awakening energies.

Tourism not as simple consumption, but as an experience capable of generating awareness and transformation. This is the vision that inspires Cittadellarte – Fondazione Pistoletto, and that takes shape in the innovative projects of the Terme Culturali and HotelCittadellarte, places where hospitality becomes part of an artistic, spiritual, and civic process. Immersive experiences designed for companies and groups.

"Instead of the uniqueness of the self, I created the multiplicity of the we,” affirms Michelangelo Pistoletto, summarizing the philosophy that has always guided his research and that today is reflected in a new way of conceiving travel.

During the fair, at the Cultural Spa stand, visitors will be invited to take part in EIFLES | SELFIE, a collective artistic action conceived by Pistoletto. At the heart of the work is a mirror, symbol of the Third Paradise, which will gather the marks, signatures, and words of participants as a personal and communal commitment to balance, sustainability, and peace.

At the end of the exhibition, the work will be permanently installed inside HotelCittadellarte, as a symbol of a form of tourism that goes beyond hosting—awakening consciences and territories, and transforming travel into a true artistic act.

PH Andrea Oitana, Courtesy by Archivio Fondazione Pistoletto