The journey begins in 2040: what will tourism be like in fifteen years? What forms will experience, mobility, and hospitality take? Barbara Valentini, an expert in HR Intelligence, attempts to answer by looking beyond technology - AI included - to explore the impact of megatrends such as demographics, sustainability, and freedom of movement.
From the future, we'll return to the present to ask: how much are we already shaping tomorrow today? And what strategic decisions can we no longer postpone?
The conclusions will be presented in a very concrete overview of technological solutions already in use, based on artificial intelligence, that are revolutionizing the sector: from dynamic personalization of experiences to predictive planning of tourist flows.
There won't be all the answers, but there is one certainty: the future doesn't wait. It's already here. And there's space for those ready to imagine it, build it, live it.