AI Supporting Revenue Management: Revolution Plus

Software can support revenue management, but only when it is guided by human interpretation or represents an extension of human expertise. An RMS software not developed on the basis of extensive machine learning experience conducted by skilled revenue managers will always be less reliable.

Human setup is still essential to effectively analyze the many complex variables behind the creation of an initial pricing strategy, which, as we know, accounts for about 30–40% of the final result.

The Revolution Plus support model, combining human input (20–30%) with software (70–80%), is the outcome of 20 years of work, experimentation, and analysis: a lifetime dedicated to revenue, for the benefit of anyone ready to seize this opportunity.