In the world of tourism, improvisation is no longer an option. Data exists and is increasingly abundant, but without guidance, it remains ineffective.
Riccardo Viroli brings to the InOut stage a structured, conscious approach based on data, artificial intelligence, and automation (the real one). To demonstrate how technology adapts to the hotelier's work and not the other way around.
The result is a more direct, fast, and effective marketing strategy.
This presentation is designed for hospitality entrepreneurs who want to stay competitive, automate intelligent processes, and offer their guests an experience that keeps pace with the times.