Awake to a New Era. Redefine tourism to embrace change Opening Ceremony

We are living in a new era, one yet to be built, that entrepreneurs and businesses can no longer face by relying on solutions and paradigms belonging to a time that has now ended. To keep pace with change, it is essential to deploy cross-disciplinary skills capable of generating new forms of thinking and unprecedented approaches to planning.

In short, this is the time to write new rules: a responsibility that demands from every economic sector – tourism included – an extraordinary effort, as well as an exceptional ability to act by correctly balancing ethics, scientific knowledge, and strategic vision.