Beaches: The Place to Be. New paths and trends for a new existence of seaside tourism

Beaches are no longer spaces to be filled, but living ecosystems that engage in dialogue with cities, territories and communities.
The leading international organisations – UNWTO, European Commission, WEF and WTTC – point to a future shaped by hybrid, experiential and sustainable tourism. Around the world, innovative models are emerging: Vietnam, Saudi Arabia, Dubai, Australia and South America are reimagining the beach as a cultural, natural and wellness space. The Bolkestein Directive opens up new opportunities through removable and modular structures, encouraging lightweight design and experimentation. The workshop will offer an international perspective for operators and public administrations, demonstrating how every beach – and the Adriatic Riviera itself – can aspire to become a laboratory for coastal innovation, overcoming regulatory constraints through intelligent design and new business models.