Beaches and Campsites in the New Technological Era: The Rules of Outdoor Marketing That Boost Visibility

Outdoor tourism is no longer just about sea, sun, and nature: today it requires a clear and integrated strategy, one that can guide choices, investments, and communication.

This speech will explore how beaches, campsites, and seaside resorts can build a marketing plan that combines branding, digitalization, and customer relationships.

It’s not only about tools: the core lies in understanding how to define objectives, allocate resources, manage the right channels, and coordinate activities consistently. The goal is to transform every outdoor space into a coherent and recognizable project, capable of generating visibility, loyalty, and tangible results.