Beyond expectations. Data from a record-breaking summer and new perspectives for beach establishments

The summer of 2026 has confirmed the central role of the beach in Italians' holiday choices, with significant figures and evolving patterns of use.

Through real data from its own platform, Spiagge.it will analyse the performance of the season, mapping online booking volumes, the geographical distribution of demand, and the evolution of spending along the coastline. A concrete contribution aimed at providing operators with a clear picture of the current landscape — useful not only for interpreting demand trends and optimising the day-to-day management of the establishment, but also for turning this year's insights into strategic decisions for the seasons ahead.