Bicycle tourism: a train you cannot afford to miss.

Research, economic data, success stories and digital tools to understand the needs of cycling tourists and develop a Bike Friendly offering capable of attracting new guests and enhancing the territory, so as not to miss the opportunities offered by a constantly growing sector.

Programme.

Where is cycle tourism heading in Italy? Intersections between accommodation facilities, territories and routes in cycling holidays. A look at the cycle tourism appeal of our country through the results of the research carried out by the University of Insubria in collaboration with FIAB, dedicated to the needs, expectations and behaviours of cycling tourists.

Prof. Daniele Crotti – University of Insubria – Department of Human Sciences and Innovation for the Territory

The economic impact of cycling tourism

Data, growth trends and opportunities for destinations and accommodation facilities: why cycling tourism represents a strategic market for increasing visitor numbers and promoting deseasonnalisation.

Susanna Maggioni – Vice President FIAB - Federazione Italiana Ambiente e Bicicletta

Bicitalia and Albergabici: FIAB tools for tapping into the cycling tourism market

The new Bicitalia portal, integrated with Albergabici, guides the traveller in planning their trip, from choosing the itinerary to searching for Bike Friendly facilities and services along the route.

Alberica Di Carpegna – Marketing Manager – FIAB Federazione Italiana Ambiente e Bicicletta

From hotel to Bike Hotel: the experience of a business that chose to invest in cycling tourism

Giuliana Ganzini – Owner, Suite Inn Hotel Udine