Cybersecurity for tourism that wants to remain human in the age of AI

Artificial intelligence, automation and digital platforms are transforming tourism. However, as innovation accelerates, new organisational, economic and operational challenges are emerging.
The first concerns cybersecurity. Tour Operators, Hotels, airports, airlines, tourist ports, booking platforms and destinations manage enormous volumes of data and critical services, making them increasingly exposed to cyber attacks, data breaches and uncontrolled use of generative AI tools.
The second concerns skills: almost all businesses want to adopt AI, yet many are still building the governance, internal culture and professional expertise needed to use it effectively and sustainably.
The third concerns the value of investments: AI promises efficiency, personalisation and process optimisation, but real change depends on the ability to rethink operational models, organisational structures and data management.

This presentation explores how to build sustainable innovation in tourism, through concrete case studies and practical application scenarios:

• AI in operational management for Tour Operators and Hotels;
• AI in airports and ports: balancing efficiency, security and data protection;
• AI for destinations and the management of tourist flows and overtourism;
• emerging risks related to employees' unaware use of generative AI;
• skills shortage and new professional profiles in travel.

In the era of technological overload, 'EXIST' also means this: being effective and reliable.