Event
Destinations of the New Era: digital technology in service of integrated experiences
Beach Arena
Today, tourist destinations are not only measured in terms of natural beauty or quality of hospitality: what makes the difference is the ability to offer a complete, seamless experience that can be booked in every aspect - from the beach to the stay, including local services. In this panel, Spiagge.it explains how digitalization can transform the tourism offer, enabling a new model of collaboration between public and private sectors.
Through concrete cases and partnerships with institutional and territorial entities, we will explore the potential of integrated and intelligent tourism, where the beach becomes an integral part of vacation packages. The focus will be on data, insights, and technologies to improve accessibility, optimize resources, manage flows, and build more sustainable, attractive, and coordinated destinations.
A comparison between experiences and territories looking to the future, with the aim of offering digital tourists a system of connected and personalized services, from booking to relaxation by the sea.
Organized by: spiagge.it
9 October, 12:10 - 13:10
Language
Italian
Category
Innovation&Technology
Speaker
Gabriele Greco
CEO & Equity Partner of Spiagge.it
Roberta Frisoni
Tourism, Trade and Sport Councillor for the Emilia-Romagna Region