Digital marketing in hotels in the AI era

In the hospitality sector, digital marketing is no longer just about creativity and visibility: today, it's also a technological challenge. Artificial intelligence is rewriting the rules of the game, radically transforming how hotels intercept demand, manage data, and personalize guest experiences.

In this educational session, Armando Travaglini — an expert in tourism digital marketing and an Italian reference for innovation in the sector — guides participants on a journey through emerging trends, concrete tools, and operational strategies to rethink hotel marketing in the AI era.

From automated content generation to dynamic campaigns, from predictive segmentation to pricing optimization, the speech offers a comprehensive overview of how artificial intelligence can enhance the marketing performance of an accommodation facility, with a keen eye on limitations, risks, and ethical implications.

This session is designed for those who want to move from theory to practice, with real examples, accessible tools, and a clear vision: the future is already here. And knowing how to read (and integrate) it makes all the difference.