Does an effective narrative still exist to convince travellers? How to establish credibility in the age of AI and multi-channel communication

Which elements of a destination make sense to capture and convey in the age of virtuality; which aspects of a culture or a landscape are important today for travellers compared to the past?
What value has authenticity acquired within the storytelling process, and in what forms? And above all: is it still possible to construct a 'true' narrative in the age of AI?
The answers will emerge from a discussion between experts in traditional and social travel communication, in a talk moderated by Marco Cattaneo, editor of National Geographic Italia, himself a highly skilled narrator of countries, peoples, and both new and ancient anthropised and natural spaces of the planet.