Family beach of the future: the beach as a space of family existence. New trends and tips to win over guests with children

The family seaside holiday is changing: it is no longer sufficient to offer a comfortable room and a affiliated beach, but it is becoming increasingly important to build an integrated, seamless experience that is genuinely designed for those travelling with children.
Italy Family Hotels brings its vision on family tourism to BEACH ARENA, sharing the needs, expectations and emerging trends of families who choose the seaside for their holidays. Drawing on the experience gained through the consortium's hotels and the daily dialogue with the market, the panel will open a discussion between family hoteliers and beach operators on the role of the beach as a central component of the tourism product.