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InOut The Hospitality Community 14th-16th October 2026  Rimini Expo Centre, Italy
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Event

Generation Elsewhere, the dream of traveling: how holidays are changing, who proposes, searches, decides

Beach Arena

A comparative analysis of how the way of experiencing the beach has changed, comparing generations. Emotional aspects, individual activities, and social representation will be investigated.

After evaluating how the "parents" generation perceives the changes that have occurred in seaside locations compared to their childhood, the field of observation will expand to the present day and the perceived "journey" in this moment of great social, geopolitical, and climate changes.

A journey through yesterday, today, and tomorrow.

8 October, 14:30 - 15:30

Language

Italian

Category

New Trends

Speaker

Laura Ogna

Laura Ogna

Journalist for Style Piccoli | Corriere della Sera

Andrea Azzolina

Andrea Azzolina

Technical Director - Urban Planning and Territorial Planning Department of PLATINUM s.r.l.

Andrea Barbuiani

Andrea Barbuiani

CEO of C.M.C.2.0 from Adria

Federico Gilardi

Federico Gilardi

Market Research Manager in Sfera MediaGroup divisione di RCS MediaGroup

Luca Fois

Luca Fois

Creative Advisor and Adjunct Professor at Politecnico di Milano, School of Design