Generation Z on the move: what they expect from today's travel agencies

Young people do travel—and how. They seek authentic, sustainable, and personalized experiences, and are no longer satisfied with the “standard package.” But do they really know what a travel agency can offer them? And do agencies truly understand what the new generations are looking for?

This panel opens a constructive dialogue between young travelers, travel agencies, and industry operators, bringing to the table desires, travel styles, communication channels, and expectations. It is not about bridging a gap, but about building a new bridge between generations and understanding how to shape the tourism of the future together: inspired, safe, shared, and accessible.