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InOut The Hospitality Community 13th-15th October 2027  Rimini Expo Centre, Italy
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Event

Getting to know the new traveller: CRM, data and personalisation. Towards a new supply chain agreement

ASTOI HUB

Gen Z and new consumers are changing the way they choose, book and experience travel. Tour Operators and Travel Agencies must update their language, offering and relationship methods. Travel agencies collect enormous amounts of data but often do not use them strategically to build loyalty and increase customer value. Social discovery, TikTok travel, impulse purchases, personalised experiences, community and new concepts of luxury and authenticity. Advanced CRM systems, segmentation, personalisation and intelligent use of data to increase retention and profitability.

14 October, 4:30 pm - 5:15 pm

Language

Italian

Category

Trends

Speaker

AC

Andrea Nike Curzi

SC

Silvia Confalonieri

EM

Emanuela Martini

MS

Matteo Scheggia

MS

Mirko Spinelli