Glion Institute of Higher Education: new existence projects for hospitality, between strategic opportunities, operational efficiency and new roles of human capital in the age of AI

Artificial Intelligence is not merely the explosion of language models, but a general-purpose technological revolution that is redefining the paradigms of hospitality and tourism. We will analyse how AI can enhance both operational efficiency and the effectiveness of the offer. Starting from the most advanced and experimental applications through to concrete, operational examples, we will explore how to leverage this technology. We will examine the strategic opportunities for the sector, identify enabling factors ranging from digital skills to data infrastructure, and conclude by understanding the role of human capital within this framework.