Identity, language and relationship in non-hotel hospitality. Rules for a communication strategy capable of making the experience recognisable, guiding the guest and strengthening perceived

The communication of a non-hotel accommodation does not concern only texts, messages or online descriptions.
It concerns the way in which the guest perceives the value of the experience before, during and after the stay.
This panel addresses the topic of positioning, language and the relationship with the guest in a practical and professional perspective.
Identity, tone of voice, messages, expectations, pre-arrival communication, care of the experience and perceived value will be the central themes of the discussion, to help operators make their hospitality clearer, more recognisable and consistent.
A panel to understand how effective communication can generate trust, guide the guest and strengthen the experience.