In praise of spas: Wellness will awaken the world

The success of Spas and the world of Wellness is often seen as a trend or an expression of the “new luxury.” In reality, this phenomenon responds to a deeper need: rediscovering a spiritual dimension and overcoming dominant individualism. Historically, Spas originated from motivations far more complex than mere relaxation or pleasure, and this book demonstrates it. Alberto Apostoli analyzes how the concept of “well-being” has evolved over time, highlighting four key functions of these places — healing, emotional, intimate, and social — culminating in a final reflection of a sociological, philosophical, and aesthetic nature. More than a form of escapism, Wellness here is interpreted as a sign of growth for both humankind and society.