Innovating from within. The Alpitour World model for transforming people into drivers of change

Innovation is often associated with new technologies, processes or products. More rarely is it addressed as a cultural and organisational challenge. Yet the ability to adapt to change increasingly depends on the dissemination of innovative skills, mindsets and working methods throughout the entire organisation. Building on this awareness, Alpitour World has embarked on a journey aimed at developing a cross-functional culture of innovation, engaging people from different functions, business units and organisational levels. During the session, the experience of the 'Innovation Agents' programme will be presented as a concrete example of this approach: an initiative born from the collaboration between AInfinity and HR, with the objective of experimenting with new ways of activating human capital in support of corporate transformation. Through a dialogue between company functions and programme participants, the key findings that emerged, the challenges encountered, the enabling factors and the evolutionary prospects of the model will be shared, offering valuable insights for managers, HR professionals and industry practitioners interested in the topics of innovation management and change management.