Innovation in tourism businesses: where do we stand?

The Clust-ER Innovate, the Clust-ER Tourism, and UNIFE have promoted the implementation of a survey to measure the degree of innovation in tourism companies in Emilia-Romagna and the rest of Italy. The results of this survey will be presented and discussed during a moment of exchange, organized also with the contribution of the Venetian cluster Smartland Consortium and the Rimini Technopole, as part of the 2025 edition of TTG Travel Experience. Representatives from the two Clust-ERs and experts from the tourism sector and related business community will discuss these findings. The aim is to share proposals and pathways to be undertaken to enable companies to become increasingly innovative and therefore competitive at national and international levels.