Italian tourism 2026: data, trends and destinations of excellence

Data Appeal presents 'Tutti i Dati d'Italia 2026', the annual report that analyses the current state, trends and prospects of Italian tourism through the digital footprints of travellers and data on accommodation, restaurants, attractions, short-term rentals, experiences, events and flights.

This will be followed by the presentation of the Premio Italia Destinazione Digitale 2026, the first and only national award dedicated to Italian destinations that have distinguished themselves for their growth performance, reputation and experiential offering.