Matera: The Immersed Lands that Tell the Story of the Mediterranean

In 2026, Matera will be the Mediterranean Capital of Culture and Dialogue, a title awarded by the Union for the Mediterranean and the Anna Lindh Foundation. With the project Terre Immerse, the city of the Sassi proposes a new vision of the Mediterranean: not only coasts and capitals, but also inland areas, less-traveled routes, and cultural landscapes to rediscover. An extensive program featuring international events, artistic caravans, residencies, and festivals between Matera and other regions of Southern Italy. The panel will present a preview of the 2026 program guidelines and opportunities for the tourism and cultural sector, including territorial storytelling, community tourism, intercultural dialogue, and Euro-Mediterranean promotion strategies.