Measuring tourism in the new era: monitoring flows in the Open Air sector for the 2025 season

Accurate data collection and interpretation are crucial for assessing the true performance of the tourism and hospitality sector. The recently concluded summer was characterized by often conflicting data reports, in some cases leading to controversies; how is the performance of the outdoor hospitality tourism sector measured?

What tools can be used to vertically analyze data, and what is the importance of detailed surveys and Data Lake platforms?

FAITA FEDERCAMPING, in collaboration with CISET University of Ca' Foscari and HBenchmark, has been monitoring the tourism season's trends for several years, providing timely information on bookings and operators' expectations, both at the start of the season and for a final assessment.

Furthermore, thanks to an online Hospitality Data Intelligence platform, using booking metrics received from the Property Management Systems (PMS) of individual accommodation facilities, it is possible to deliver real-time performance indicators useful for monitoring past and future trends in national and local markets.