Event
New families, new needs, new opportunities: family tourism as a growth strategy
TTG Next Start Up Arena
With the decline in birth rates, does it still make sense to invest in family tourism? The data says yes, but on one condition: understanding how family needs are changing and rethinking the way hotels, villages, resorts and destinations build their offering. Through exclusive data collected by Its4kids, this presentation will analyse the evolution of the family market, search behaviours, new selection criteria and the most in-demand types of accommodation. An opportunity to understand how a genuinely family-oriented positioning can increase visibility, trust and competitiveness, turning an evolving segment into a concrete growth opportunity.
Organized by: Its4Kids
14 October , 11:40 am - 12:00 pm
Language
Italian
Category
Start Up
Speaker
Maria Vitali
Maria Vitali, Founder & CEO Its4kids