We are living in an era where artificial intelligence is no longer an external support, but an integral and foundational part of tourism processes.
An era where travelers don't search for keywords, but engage in dialogue with virtual assistants.
And destinations don't just analyze data, but converse with AI to find innovative solutions and profile visitors with unprecedented depth.
Let's explore together how new data and new interfaces will make us faster and more effective in addressing complex challenges such as sustainability and new traveler needs. Simply by conversing.
During the speech, the tenth edition of the exclusive report on the state of Italian tourism "Italia Destinazione Digitale 2025" will be presented, along with the namesake award for Italian destinations and regions that have recorded the best online performances. To celebrate the tenth anniversary of this prestigious recognition, new awards and new insights gathered with the most innovative technologies will be announced.