Recognising change. The signals that anticipate the tourism of tomorrow

Tourism brings us into daily contact with people, cultures and habits from every corner of the world. It is also for this reason that it represents one of the contexts in which changes emerge first. Mobility, artificial intelligence, energy, new services and business models often originate as niche experiments, before transforming into innovations capable of reshaping the market. Through the Premio Speciale Repower Innovazione & Turismo and the White Paper produced with Turismi.ai, Repower observes this ecosystem each year to understand which signals truly deserve attention and which innovations are destined to generate a lasting impact. How can you recognise today what will become a competitive advantage tomorrow for businesses, destinations and territories? Laura Testa (Tourism Market Lead, Repower) and Edoardo Colombo (President, Turismi.ai), moderated by Flavio Tagliabue (Secretary, Startup Turismo), will share data, concrete case studies and experiences to offer a new approach to interpreting change, also thanks to the contribution of the startup Touristinfo.ai.