For years, the concept of Smart Destination has been associated with data collection and the digitalisation of services. Today, the real challenge is no longer about having more information, but about transforming fragmented data and everyday interactions into actionable knowledge to support better decision-making. From visitor behaviour in physical spaces to digital conversations with tourists, every touchpoint becomes a valuable source for understanding needs, flows, preferences and new opportunities for territorial development. Three startups illustrate how Destination Intelligence can transform the way a destination is governed: moving from intuition to knowledge, and from knowledge to action.
Organized by: IODAH, SATI, Popup
15 October
, 12:25 pm - 12:50 pm
Language
Italian
Category
Start Up
Speaker
Shari Chudoba
Community & Internationalization Project Manager Associazione Startup Turismo
Angela Carpano
Angela Carpano, CEO & co-founder of IODAH
Francesco Teodori
Francesco Teodori, CEO and co-founder of Popup
Alfonso Consalvo
Alfonso Consalvo, Founder & CEO Italy VR Experience
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