Summer 2025: signs of a new era of tourism in Mastercard data
Italy Arena
The summer of 2025 marked a turning point for Italian tourism, with new spending habits, the return of international flows, and a growing focus on the sustainability of destinations. Through data from the Mastercard observatory, we will analyze how the behaviors of travelers - both Italian and foreign - are redefining local economic dynamics. The presentation will offer a preview of the trends that emerged during the summer season, highlighting signs of a new era in tourism: more conscious, digital, and integrated with local economies. This is an opportunity to reflect on how data can guide territorial and sector strategies.
Organized by: Mastercard
10 October, 11:00 - 12:00
Language
Italian
Category
New Trends
Tag
Marketing&Sales
Speaker
Saverio Mucci
VP Government Lead Italia
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