Testing storytelling techniques The transformative power of narration
Book&Go Arena
In this manual, the author starts from a fundamental urgency: to abandon storytelling as we have known it and focus on the transformative power of narration aimed at promoting tourist destinations and experiences. Moving beyond descriptive explanations, storytelling becomes a precious key to activate the traveler's transformation process, enhancing the value of the vacation.
Organized by: TTG
9 October, 13:00 - 13:40
Language
Italian
Category
Marketing&Sales
Tag
Book&Go
Speaker
Gerardo Grasso
Senior Manager, Digital Field Marketing - Marriott International
We use cookies
Dear Visitor, this website uses profiling and advertising cookies, including "third parties" as independent data controllers, in order to send you promotions and offers of services in line with the preferences you expressed during your online browsing. You can accept these cookies by pressing accept and continue, or click "set my cookie preferences" to set your preferences, or you can press refuse and continue. For more information on our cookie policy click on the following link.
You can change your preferences at any time by visiting the "Cookie preferences" section at the bottom of the site page.Dear Visitor, this website uses profiling and advertising cookies, including "third parties" as independent data controllers, in order to send you promotions and offers of services in line with the preferences you expressed during your online browsing. You can accept these cookies by pressing accept and continue, or click "set my cookie preferences" to set your preferences, or you can press refuse and continue. For more information on our cookie policy click on the following link. You can change your preferences at any time by visiting the "Cookie preferences" section at the bottom of the site page.
Privacy Preferences Center
Manage consent preferences When you visit any website, this may store or retrieve information about your browser, largely in the form of cookies. This information may be about you, your preferences or your device and is used to a large extent to operate the site according to your expectations. Information usually does not identify you directly, but can provide a more personalized Web experience. As we respect your right to privacy, you can choose not to allow certain types of cookies. Click on the headers of the different categories to learn more and change the default settings. However, blocking certain types of cookies may have an impact on your experience of the site and the services we can offer. More information
These cookies are essential for the proper functioning of the site and cannot be deactivated in our systems because the experience of use and navigation of the website may be compromised. They are usually set only in response to actions you have taken that constitute a service request, such as setting privacy preferences, accessing or filling out forms. You can set your browser to block or have warnings about these cookies, but as a result some parts of the site will not work. These cookies do not store personal information. This category of cookies cannot be disabled
Name
Domain
Expiration
Description
AWSALB
www.inoutexpo.it
7 days
Amazon web services
AWSALBCORS
www.inoutexpo.it
7 days
Amazon web services
PHPSESSID
www.inoutexpo.it
End of session
PHP Session
These cookies collect information in aggregate form on the number of users and on how they use the website. Analytical cookies are used to analyze and monitor the way in which the Site is visited (e.g. number of accesses and pages viewed). They help us know which pages are the most and least popular and see how visitors move around the site. All information collected by cookies is aggregated for statistical purposes to allow us to make improvements to the Site in terms of operation and navigation. If you do not allow these cookies, we will not know when you have visited our site.
Name
Domain
Expiration
Description
^_ga
www.inoutexpo.it
2 years
Google Analytics
Vuid
window.location.hostname
1 day
Vimeo
_gid
www.inoutexpo.it
1 day
Google Analytics
__atssc
window.location.hostname
1 day
AddThis
__atuvc
window.location.hostname
2 years
AddThis
__atuvc
window.location.hostname
1 day
AddThis
These cookies (which can be first or third party) are those used to profile the user based on his behavior on the site and therefore to create specific profiles of the user by showing him advertisements relevant to the preferences shown on the network by the user. They do not directly store personal information, but are based solely on the identification of your browser and your internet device. If you do not accept these cookies, you will receive less targeted advertising.
Name
Domain
Expiration
Description
hubyt-remote-session-name
www.inoutexpo.it
2 years
Youtube
VISITOR_INFO1_LIVE
www.inoutexpo.it
2 years
Youtube
YSC
www.inoutexpo.it
1 day
Youtube
yt.innertube::requests
vimeo.com
1 day
Youtube
yt-remote-cast-installed
www.inoutexpo.it
1 day
Youtube
yt-remote-connected-devices
www.inoutexpo.it
End of session
Youtube
yt-remote-device-id
www.inoutexpo.it
2 years
Youtube
yt-remote-fast-check-period
www.inoutexpo.it
2 years
Youtube
yt-remote-session-app
www.inoutexpo.it
2 years
Youtube
yt.innertube::nextId
addthis.com
2 years
Youtube
yt.innertube::requests
addthis.com
1 day
Youtube
_gcl_au
www.inoutexpo.it
2 years
Google AdSense
_fbp
www.inoutexpo.it
2 years
Facebook
_pin_unauth
www.inoutexpo.it
2 years
Pinterest
To reserve your place you must first register and/or log into the reserved area
Do you confirm that you want to cancel the pre-accreditation for this conference?
