In this manual, the author starts from a fundamental urgency: to abandon storytelling as we have known it and focus on the transformative power of narration aimed at promoting tourist destinations and experiences. Moving beyond descriptive explanations, storytelling becomes a precious key to activate the traveler's transformation process, enhancing the value of the vacation.
9 October, 13:00 - 13:40
Language
Italian
Category
Marketing&Sales
Tag
Book&Go
Speaker
Gerardo Grasso
Senior Manager, Digital Field Marketing - Marriott International
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