A meeting to read and interpret the desires of the contemporary Chinese tourist, exploring the transformation of purchasing habits, new travel expectations and trends influencing demand towards Italy and Europe.
The discussion will focus on the role of digital platforms in shaping the customer journey and the strategic implications for hotels, restaurants and hospitality operators seeking to engage this audience in a more informed and competitive manner.
16 October
, 12:10 pm - 1:10 pm
Language
Italian
Category
Marketing&Sales
Speaker
Luca Qiu
China Advisor and CEO of Value China
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