The DINAclub project

How can cycle tourism be transformed into a concrete opportunity for the promotion and development of local territories? DINAclub was established with the aim of connecting accommodation facilities, commercial businesses, tourist points of interest and local services through a network of cycle tourism routes, also supported by e-bike charging solutions. A model that enables cyclists to explore the territory with ease and without concern for battery range, allowing them to devote their full attention to the travel experience and the discovery of local excellence.

The project does not merely create infrastructure, but brings together local stakeholders and expertise, fostering synergies between hospitality, tourist destinations and sustainable mobility. When a territory reaches a critical mass of at least five DINAclub points connected to one another by cycle tourism routes, the project enters a dedicated enhancement phase: a specialised content creator is engaged to live and document the experience on the ground. The resulting content is then shared through the channels of the creator, Repower and the local bodies involved, contributing to amplifying the visibility of the destination and the entire DINAclub network.

Through the testimonials of territories participating in the project and professionals collaborating with it, the event will illustrate how DINAclub is contributing to enhancing destinations, operators and local attractions, creating new opportunities for sustainable tourism promotion and development through cycling.