Event
The Era of Digital Awareness. Neuro Pricing and Psychological Strategies to Give New Value to Prices
Main Arena
In a time when old certainties falter and paradigms are rewritten, even price ceases to be a cold and static number, becoming instead a powerful perceptual activator. In this new era, where complexity accelerates and consumer choices become more fluid, understanding the cognitive mechanisms that guide value perception is a strategic key to remaining relevant.
Through the principles of applied neuromarketing and the support of neuroscientific studies and real cases, this speech guides you through an awakening: towards a new way of constructing price, capable of dialoguing with the customer's deep mind, adapting to the context and transforming into an evolutionary lever for online sales.
Because in this new era, it's not the lowest price that wins, but the one perceived as the fairest, most desirable, and most consistent with the identity of the offer.
Organized by: Dario Flaccovio Editore
10 October, 11:00 - 12:00
Language
Italian
Category
Marketing&Sales
Speaker
Andrea Saletti
Neuromarketing e Marketing Manager