The Era of Experiences Between Culture and Outdoor. Data and Analyses from the Digital Innovation in Culture Observatory and the Travel Innovation Observatory of the Politecnico di Milano.

Talking about experiences has never been more relevant, especially in the realm of tourism and culture. Travelers increasingly view journeys as opportunities to live new experiences, significantly influencing preferences, choices, and actions. Moreover, the increasingly blurred boundaries between physical and digital dimensions affect the processes of creating experiential value. Cultural institutions, providers, attractions, and professionals find themselves at the center of these transformations. Through the Observatories' data, an overview will be provided on how different actors are managing the change and the main ongoing trends.