The Italian countryside: hic manebimus optime. Food, health, peace. Made in Italy, travel. Evolutions and connections of Italian agriculture. Spaces of land, water, and light to build the au

Agriculture characterizes tourism, embodies 'Made in Italy', and defines it through food, cuisine, its places, and experiences.

Italian countryside offers multi-sensory inspirations and proposals for new dimensions of 'travel' and for the well-being of both residents and travelers.

A comparison between different elements of travel (and life). In today's rapid dynamics, we want to focus on the essential elements for society, the environment, and the economy. Aware of living in a rapidly changing context, being part of it and also being the reason for it, we increasingly need stability and authenticity – in relationships between people and in our approach to the territory – as well as 'ancestral reassurances', anchored to the earth, water, and light. These are the essential elements of the new wellness vacation, sought after by travelers who shy away from more crowded areas to dedicate themselves to the slow rediscovery of the Italian landscape and the pleasure of reconnecting with the cyclical nature of seasons tied to agri-food production, a solid and undisputed excellence of Made in Italy.