The New Era of Tourism Handbook of Emotional Marketing
Book&Go Arena
The portrait of the new traveler according to sociology, anthropology, and neuroscience. In this book, the author explains how important it is to facilitate and accelerate the transition from horizontal tourism, which only involves seeing and photographing, to vertical tourism, capable of elaborating cultural, social, and emotional knowledge content.
Organized by: TTG
9 October, 15:00 - 15:40
Language
Italian
Category
Marketing&Sales
Speaker
Elena Croci
Marketing and Cultural Tourism consultant, university lecturer
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