The augmented travel agency: How to use digital tools and artificial intelligence to work more efficiently, communicate more effectively and sell with greater impact

Artificial intelligence is rapidly entering the daily work of travel agencies and tour operators, but the real advantage does not lie in replacing people: it lies in enhancing their skills, creativity and ability to build relationships with clients. With a practical approach, Raffaello Luly will show how to use digital tools and AI to simplify operational tasks, create more effective content, improve communication and support sales. A session dedicated to those who want to turn innovation into a real asset, saving time and enhancing what has always distinguished organised tourism: professionalism, consultancy and human connection.

The event is organised by FTO – Federazione Turismo Organizzato di Confcommercio.