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InOut The Hospitality Community 14th-16th October 2026  Rimini Expo Centre, Italy
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The evolution of the experiential market according to Freedome and Arival: trends, unpublished data and the new perspectives of outdoor tourism

TTG Next Start Up Arena

Experiences are becoming the primary driver of destination choice. The Experience Economy is redefining behaviours, expectations and consumption models, creating new opportunities for operators, destinations and tourism businesses. Through the leading international trends from Arival and exclusive data gathered from the Freedome marketplace, this presentation will offer an up-to-date overview of the evolution of experiential tourism, analysing the most in-demand activities, new purchasing behaviours and growth opportunities within the outdoor segment. A concrete look at how to transform experiences into a development driver for destinations.

Organized by: Freedome

15 October , 11:15 am - 11:35 am

Language

Italian

Category

Start Up

Speaker

Valentina Masarin

Valentina Masarin

Valentina Masarin, Chief Marketing Officer of Freedome