The formula of excellence. What truly matters (and what remains) in the heart of those who travel

What transforms a journey into a memory that is never forgotten? The answer is not obvious, nor is it the same for everyone. Yet, behind every truly memorable experience, there lies a precise formula: one made of expectations, choices, and details that make all the difference.

The round table, organised by SiViaggia in collaboration with Heylight/Compass, will explore together with the key players in the Travel industry which factors truly matter in the choice and recollection of a travel experience: from perceived quality to brand trust, from the ability to surprise to the certainty of being able to travel 'light'.

Because building excellence is no coincidence. It is a formula.

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