Event
The new era of beach tourism: customer habits, spending propensity, and strategies to manage the future of the sector. With a look towards 2026
Beach Arena
Spiagge.it brings to TTG Travel Experience a detailed preview of the ongoing evolution in the Italian beach tourism sector. Data from the 2024 season reveals a transforming industry, where digitalization, changes in tourist behavior, and new booking dynamics are redefining the holiday experience.
Through a comparative analysis of 2022-2024 data, the panel will offer insights into booking trends, average spending, customer habits, and a comparison between Italian and foreign tourists. Differences between regions and the impact of digitalization on beach establishment performance will be highlighted.
In conclusion, a look to the future: what are the prospects for 2026? How are managers preparing for the growing demand for increasingly connected, fluid, and integrated experiences? This is a fundamental appointment for those who want to understand - with data in hand - how to face the New Era of beach tourism.
Organized by: beaches.it
8 October, 13:20 - 14:20
Language
Italian
Category
Sea&Beach
Speaker
Gabriele Greco
CEO & Equity Partner of Spiagge.it