The olfactory logo in the world of hospitality. An act of existence in the invisible

There exists an invisible language that moves through bodies, inhabits rooms, and lingers on the skin of memory. It is the language of scent: the most primitive, the most emotional, the most rapid in awakening memories and sensations.
Designing an olfactory logo means giving depth of meaning to the invisible: writing a presence in the air, engraving a signature in space, transforming a simple passage into an experience that endures.
This session is a journey through neuroscience (how the brain processes scents and why they influence emotions, trust, and memories), sensory branding (how an olfactory logo can differentiate a hotel, a spa, a restaurant, a destination), creativity and poetry (how to transform a brand concept into a coherent, ethical, and narrative olfactory signature). It helps you understand why it is important to use fragrances that are respectful of spaces, environments, and people. For all those establishments that wish to use scent as a brand storytelling tool and as a subtle grammar of hospitality.