Tourism and Sensitive Intelligence: The New Generative Force of Relationships

Sensitive intelligence is a journey through emotions, connections, and signals that flow through us when we stop controlling and start listening. In the context of tourism, this sensitivity translates into a new way of traveling and welcoming: no longer just experiences to live, but transformative encounters. Tourism, then, becomes a generative space, where relational listening is the key to building authentic hospitality, inclusive narratives, and journeys that leave a mark. Hospitality, storytelling, awareness, emotion: key words to create travel experiences that endure, beyond the itinerary.