Tourism creates experiences: but are we truly still capable of living them? Breathing as a tool to enhance the hospitality offered to the guest

Hotels, destinations and operators are investing in the creation of increasingly rich, engaging and memorable experiences. Yet stress, fast-paced lifestyles and mental overload risk preventing the traveller from fully embracing them.

Through a brief introduction to hormesis, stress and the way in which the body retains what we experience, the audience will take part in a guided breathing session. The aim is to demonstrate how breathwork can become a concrete tool to help the guest transition from distraction to presence, and from a merely consumed experience to one that is truly lived.