Tourism that rewards. Experiences, kindness, and innovation at the center for a new era of vacation

Destinations are experimenting with new ways to engage visitors, rewarding virtuous behaviors through innovative tools such as gamification and participatory engagement.
This panel explores models and concrete cases where tourism transforms into an opportunity for positive impact, as well as a lever for unconventional territorial marketing.
A discussion on how to differentiate in the competitive landscape, attract more conscious travelers, and encourage a longer, more authentic, and generative stay.