Unfiltered identity: irony, real-life challenges and community in the daily storytelling of hosts. This is how social media is changing the perception of the non-hotel accommodation sector

Every day, thousands of hosts and property managers recognise themselves in the social media content that portrays the joys, challenges, absurdities and demands of the sector.
This panel brings to the stage a number of voices that speak daily to the non-hotel accommodation world, each with their own distinctive style: irony, information, storytelling, provocation and community. The discussion will not focus on 'how to use social media', but rather on how social media is changing the perception of the sector. Topics will include real issues, language, responsibilities, a sense of belonging and the public narrative surrounding non-hotel accommodation.
A light-hearted yet highly meaningful session, capable of bringing out the living voice of industry operators.
Because telling the story of a sector also means contributing to the construction of its identity.