Waiter and Sommelier: professions that exist and evolve. It is the time of the Narrative Waiter and the Narrative Sommelier

Many hospitality roles continue to be perceived as executive positions. Yet today, in a tourism industry that demands more authentic, memorable and human experiences, this is no longer enough. What is needed are professionals capable of reading the guest, building trust, adapting their narrative, enhancing the territory and the identity of the business, and transforming every interaction into an opportunity for genuine connection.
Through role-playing, concrete examples and direct audience engagement, the session will demonstrate how these competencies can be applied in practice, making service an instrument of relationship-building, storytelling and perceived value. An opportunity to see in action the new professional evolutions of the Skills4Tourism project, created to innovate training in tourism and to give greater dignity, value and vision to key professions within the sector.