Walking through Veneto in step with the times: new forms of co-existence between culture, innovation and beauty

Contemporary tourism seeks authentic, sustainable experiences capable of generating a deep connection with local territories. In this scenario, pilgrim routes and walking trails represent a concrete response to the new needs of demand, offering modes of enjoyment that are respectful of the environment and local communities.
In a time marked by acceleration, information overload and the rapid consumption of experiences, walking represents a way to 'truly be present'. In this scenario, pilgrim routes and walking trails represent a concrete response to the new needs of demand, and the Veneto Region coordinates the governance of these routes, networking destinations, managing bodies, local communities and operators to build authentic, accessible and high-quality experiences. The objective is to support the transformation of walking routes into structured tourism products, capable of offering hospitality, services and opportunities for discovery that are consistent with the expectations of the contemporary traveller. An offering that enhances the value of slow travel without compromising the quality of the experience, in respect of the environment, local communities and the identity of places.